If you own a business, you probably do.
More and more people these days are searching online for the businesses and products they are in need of.
When they do search, they expect to find enough information on a company to be able to help them make an informed decision.
If they don’t find your business, they won’t include it in their decision making process.
Even a small business, like a baby sitter, should have a way for potential clients to view a resume and testimonials about themselves.
Mobile applications like Gowalla, Foursquare, and Where have introduced a powerful (and much more pocket-friendly) alternative to Yellow Pages, and to Yellow Pages advertising. Smartphones allow users to access nearby business listings based on GPS coordinates, view reviews from peers, and map out directions to any location. This combination offers a far more powerful set of local search tools than a simple phone book
Each business will need to decide, for themselves, how extensive a site is needed in order to win over potential customers.
Some businesses just need a place to send people in order to show them a particular piece of information. In these cases a very simple site will work.
Other businesses will require a more sophisticated site in order to assemble a lot more information for clients and potential clients.